Apple is reportedly developing a new feature called “Business Caller ID” to help users identify legitimate calls and reduce the growing issue of spam calls. The system will allow businesses to register their details, including name, logo, and department, ensuring that their identity is clear when contacting customers.
According to David Dorn, Apple’s Senior Director of Internet Software and Services Product, the initiative is part of the company’s Apple Business Connect program. Dorn stated, “We created Business Connect to enable businesses to showcase accurate and reliable information to Apple users. These latest updates will help even more companies reach their audience, build credibility, and grow.”
As part of this service, businesses will be able to manage how their brand appears within Apple’s ecosystem, which spans apps like Apple Maps, Messages, Siri, and Wallet. The platform gives businesses control over their digital presence, allowing them to craft a distinct identity that users can easily recognize.
Apple Business Connect is open to businesses of all types, from those with physical storefronts to online-only entities. Registration is straightforward, and companies can either use their existing Apple ID or create one for free. This registered identity will be visible to Apple’s vast user base, enhancing recognition and trustworthiness when businesses reach out via calls, messages, or emails.
In markets where Apple Pay is prominent, the same verified identity will be visible, helping companies establish consistency across communications. With the expected release of the service in early 2025, Apple users will soon have access to verified business identities, providing them with greater assurance and reducing the prevalence of spam and unwanted calls.
This initiative underscores Apple’s ongoing efforts to improve the user experience while enabling businesses to connect with customers in a more secure and transparent way.
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